“With over 700 million monthly active users as of April 2017 and growing every day, Instagram is one of the most popular social networks and apps in the world. With so many users worldwide, your customers are already on and using the platform. Instagram is also the best social network for engagement across a variety of industries according to a 2017 report by TrackMaven.
The visual nature of Instagram allows your business to tell your story through images and videos. You can get creative and show your followers and potential new customers who you really are behind the scenes. Here’s how to kick start your Instagram for Business account:
Optimize your profile and bio
Whether you already have a profile or will be setting one up, you will want to optimize your profile so your customers can find you. Ensure you have a business profile and that the account is set up to be public, not private.”