“Social listening is the ability to monitor or listen to what is being said about a company or brand online. This allows you to get an overall picture of what people are saying about you on social media, forums, blogs and other websites. By using the right tools, you can use social listening to improve your business.
There are a number of tools available to help you listen to what is being said. It can be something as simple as setting up a Google alert for your name or brand or something more robust like a tool specific for social listening like Brandwatch. Regardless of what you use, social listening is an important part of your online marketing efforts. Here are some ways to use social listening to improve your business.”