“You hear statistics all the time – video is the next big thing. “Viewers spend x amount more time on your site after viewing a video”. Or, “Visitors who view product videos are x% more likely to buy than visitors who do not.” And most recently, “Videos increase the likelihood of making a purchase on a mobile device and by 2014, there will be more mobile Internet users than desktop/laptop users.”
The marketing case is there for you to invest in a video and you’ve been convinced that you want one. Great, now what? What exactly is an explainer video?”
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