“The words “content marketing” have been thrown around a lot lately online. For many businesses, well-established and fresh startup alike, it seems like an impossible web of articles and buzzwords understandable only to the informed. But it doesn’t have to be like that. You’re probably doing a bit of content marketing already and don’t even know it.
But first, what exactly is content marketing?
Well, the straight-up, dictionary definition is this: content marketing is a broad practice that involves the creation and sharing of content to attract and engage current and potential customers. It is not a direct form of advertising, which most consumers dislike, but more of a way to influence the public through positive experiences in a less intrusive manner.
Sounds interesting and pretty intuitive, right? Let’s take a quick look at the types of content that you can create.”
How to Diversify Your Content Marketing Strategy